The recruitment industry is changing and becoming more competitive than ever before. In many ways, the old, tired methods of recruiting are no longer effective. Companies can no longer expect candidates to be chapping on their door to beg for an opportunity – it is now a candidate’s market and companies need to up their game, if they wanted to hire top talent. Candidates want and expect a better experience when they deal with recruiters and pipeline automation is a game changer. Pipeline automation can improve the recruitment process in many ways and it is a very welcome update to the traditional recruitment model. If you want better hires and to improve the candidate journey, you should consider pipeline automation. These are just some reasons why it could be the best investment you have ever made.
1. It will save time
Recruiters are often bogged down with the mundane tasks of their role and less of the interesting (and most important) aspects, such as engaging with candidates and selling the role to them. The administration side of the recruiter’s role; advertising, writing job descriptions and arranging interviews can easily consume hours of the day. Those hours could be put to better use, by freeing up the recruiter’s time to have conversations with candidates and (hopefully!) entice them to apply for the role. Without this level of engagement, it is difficult to fill roles or at the very least, it makes the process a lot longer. As pipeline automation can handle many of the admin tasks, it leaves recruiters with the opportunity to focus on the human aspect of recruitment; something that appears to be absent from the recruitment process for most companies.
2. Higher success rate
Pipeline automation can offer both the AI element of recruiting, while also helping to improve the job of the recruiter. With the use of automation, recruiters can get a better insight into the best candidate for the job, while still leaving plenty of space for human contact. The two combined together can help recruiters to make smarter hiring decisions, with a greater chance of success.
3. Better candidate experience
If candidates don’t have a good experience throughout the recruitment process, they are unlikely to apply, and they may share their experience with others. Virgin Media are an example of the true cost of a bad candidate experience, estimating an annual loss of $5 million, as a result of poor candidate experience. This example shows that the cost can go much further than just being disillusioned with the recruitment process. In some cases, unhappy candidates were switching their supplier and going to competitors, because of a poor experience. As with this example, we can see that the candidate experience is about a lot more than just recruitment, a bad experience can even lead to a loss in sales. Pipeline automation can enhance the candidate experience by increasing human contact and making the whole experience more personable. It creates engagement and enhances the journey for the candidate, so their experience is a positive one.
4. Improved knowledge
Without pipeline automation, it can be difficult to keep track of applicants and their journey throughout the process. For example, whether they have applied before or previously been interviewed. With this improved knowledge, recruitment can become more efficient and the candidate’s journey can be greatly improved. Knowledge is power as they say!
5. Cost effective
In-house recruitment teams generally spend most of their time on tasks which, if automated, could free them up to focus on the recruiting aspects of the role. This means that many businesses may be able to eliminate their use of recruitment agencies, making huge savings in the process.
6. Improved diversity
It is widely recognised that a diverse workforce can bring more to the business, including a range of different experience, skills, ideas and opinions. You can cater for a wider range of different customers, improve your brand and potentially, have stronger teams working together. Without automation, the human aspect of recruitment can make diversity less likely, as people tend to gravitate to those who they relate to and this can lead to a workforce full of the same types of people. Pipeline automation is not looking at characteristics, therefore it is unbiased and can help improve diversity in the workplace.
7. Enhance reputation
One of the most common complaints from candidates is that there is a real lack of communication between recruiters and candidates during the recruitment process and this can cause a breakdown in trust and it can be detrimental for the reputation of a business. With pipeline automation, the whole process is much sleeker, communication is greatly improved and the whole journey is much more enjoyable. This can improve credibility for a business and is one of the key reasons why pipeline automation is a necessity for talent acquisition teams these days.