The Secret to Making it in The Digital Recruitment World

Adam Gordon

CEO, Candidate.ID

Technology is coming to take over our jobs and our lives – well, that’s what we are led to believe anyway! Some business owners are embracing it, while others feel threatened by it. Whatever side of the fence you are on, you can’t really avoid technology anymore – and if you’re willing to open up to it’s potential, you might actually find that it will enhance your services, especially in recruitment. Candidates are looking for a good digital and human experience during the recruitment process, but how do you get right? What is the secret to a great overall journey, both digital and human?

The right balance

You need to get the balance right if you want to keep candidates happy – and make good quality hires. Some businesses focus solely on the digital experience, others purely on the human side, but neither of these are the right approach to recruitment. Candidates want a positive digital experience, which means great content, quick and easy navigation throughout the process and short, simple application forms. On the personal side, they want to feel valued and not just like another number. They don’t want to be bombarded with calls and emails, especially about unrelated roles! They want to be contacted at the right time and with the right role – and this is the beauty of using the right kind of recruitment technology.

Open to change

If you want to make it in the digital world, you need to be open to change. Although technology won’t replace jobs in recruitment, it will change them. The recruiter would have less involvement in administrative tasks and would take on more of an active, relationship-building role. If recruiters can be open to change and embrace the digital world, it can make them much more effective.

Improve engagement

The digital world is all about increasing engagement these days and this is even more prevalent in recruitment. You can’t afford to be absent if you want to make it in the digital world, you need to be prepared to take an active role. A combination of a great digital experience, together with strong engagement can greatly improve the length of time it takes to make hires. If you are wondering why you are losing candidates during the recruitment process, it may be down to the length of time it takes to make a hire. The CIPD Resourcing and Talent Planning Survey 2017 revealed that 41% of employers believe that a long recruitment process has led to the loss of candidates in the last 12 months, which is quite a shocking number! With the right balance of digital and human contact, the whole process can be greatly enhanced, while also reducing the time to hire. Talent acquisition teams are starting to understand the importance of improving engagement, both in the digital world and through human contact. Get your engagement right and you will be on track to hiring the right people for your business.

If you’d like to hear more about our talent pipeline automation software and how we can help reduce your time to hire, get in touch on info@candidateid.com or call 0141 237 1830.


If you're ready to start, Request a demo from Candidate.ID today to find out more.

Adam Gordon

CEO, Candidate.ID