How do you really measure ROI on Employer Brand? This is my opinion. An employer brand is what candidates think of you. Employer branding is the process of attempting to influence what candidates think of you.
Today’s market is very much candidate driven. With an increasing number of opportunities available for candidates, falling unemployment and let’s not forget the curse of Brexit; there seem to be all sorts of barriers in the way of companies trying desperately to fill roles. But are these real reasons, or are they just excuses?
Wednesday, 16th February 2017 marked Candidate.ID’s inaugural webinar, and one that has set a high precedent for the webinars that follow! We were delighted to share the airwaves with ‘Google’ Dave Hazelhurst of Ph.Creative, who joined CEO and Co-Founder of Candidate.ID, Adam Gordon, to present ‘Thinking like a marketer: how to create an exceptional candidate experience.”