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Candidate.ID – Supporting Our Customers With Their Data Hygiene

14.07.21 | News

An important part of our work at Candidate.ID is making sure that we support our customers in keeping information that they hold on their database safe, organised, and up to date. By doing this it will mean they get the most out of their marketing efforts as well as avoiding potential spam traps. Candidate data hygiene is always the first step in our campaign planning process.

We want to ensure:

✉️ As many emails and text message are delivered as possible
📧 Email open rates beat expectation
🖱️ Click-throughs lead to candidates becoming hire-ready

We have been working on a very high-volume recruitment campaign with a staffing agency in order to check which candidate email addresses are valid before launch. This means that the hard work they are doing on content and journey will be reflected in the outcome.

Our data hygiene platform means that you will know which candidate email addresses and mobile phone numbers are active and not active, therefore maximising deliverability. At a glance, you Red, Amber, and Green your entire database.

When you combine that with Cold, Warm and Hire-ready – you know how good your database really is.

To find out how we fully support our customers, book a demo.

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