Our CEO and Co-Founder, Adam Gordon, had an in-depth chat with Lisa Jones from the Recruitment Leaders Podcast about how marketing technology can be used to revolutionise modern-day recruitment.
Recruiters are experiencing ever-decreasing ROI from cold-calling candidates. They are in dire need of a robust technology that allows them to focus on candidates that are more likely to have a conversation about a vacancy. Candidate.ID, the world’s first talent pipeline software, does just that.
What they talked about:
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How you can tell when a candidate is actually looking for a job
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How to generate a list of warm calls
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Lead scoring (for both candidates and clients) and how this can be automated to help recruiters generate sales qualified leads!
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How many different sources of information a candidate will look at before applying for a job
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What marketing needs to do to get trust from sales
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How to get recruiters to pick up the phone and make more sales calls (and call more candidates)
Give this podcast a listen as Adam explains how important it is to monitor candidate behaviour in this data-rich age and capture meaningful digital interactions, as they happen. Such metrics can help recruiters generate lists of warm, conversation-ready candidates.