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Leading UK Pet Retailer Using Candidate.ID to Find Top Talent

01.04.22 | News

About the customer 

Our customer, a UK leading pet care business, provides pet owners with everything they need to take care of their pets the best they can. Founded in 1991, this customer has a network of 449 stores and sells everything from food, toys and bedding, to services including grooming and first-class veterinary care. 

Why are they using Candidate.ID? 

With more than 8,000 team members, this retailer has a huge proportion of top talent working within the organisation. However, with stores in almost every region of the UK their main recruitment obstacle is finding qualified, talented candidates to fill live vacancies in less populated regions. With hundreds of live vacancies across almost every region of the UK, this customer is using Candidate.ID to drive hiring across the country. 

The objectives

This customer plans to use Candidate.ID to run a number of regional campaigns across both the retail and veterinary services of the business. The campaigns will target both veterinary professionals and commercial roles with the aim of attracting candidates at every stage in their career journey, from graduates straight out of university to experienced professionals working within the industry. 

  • Build an engaged pipeline of cold, warm and ‘hire-ready’ candidates.
  • Using marketing automation to attract candidates across the UK with a series of relevant, informative and engaging emails campaigns. 
  • Drive hiring, recruiting top talent across both retail and veterinary services.  

Stephen McGrath, Customer Success Manager-

“Working with Candidate.ID is something that I am very passionate about, but I am probably just a little more passionate about my dogs, your dogs and dogs in general! 

“The opportunity to work alongside a company like this allows me to think that in some small way, the work that I am doing with the team is helping everyone’s pets around the UK (not just dogs, although did I mention how great they are?). 

“I can’t wait to watch our customers’ talent acquisition strategy thrive with the help of marketing automation.”

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