Building A Talent Pipeline In Northern Europe With Specsavers
Today Specsavers is the world’s largest private optical retailer, with more than 1,800 stores operating in 10 countries. In Northern Europe Specsavers is only one of the leading retailers (in the UK the company is the dominant market leader) with an average market share of 30%.
Optometrists are also at full employment so competition is tough. Additionally, the geography is big with low population densities and a lot of stores are remotely located, hence mobility is very important and the ability to understand candidate’s geographic preferences is key. Store franchise owners retire so there was a need to develop a pipeline for replacements, otherwise the store could be lost (especially in rural locations).
The Specsavers Green Club website has been developed to engage with the optometrist community on three fronts (i) growing professionalism – industry news etc., (ii) continuing education points (CPD), (iii) the Specsavers employer brand – who we are, what we are like, why work here.
Working with Specsavers we aimed to:
– Convert those attendees not members already into members
– Increase engagement for all members, non-members and
– conference attendees on the Green Club website
This project involved sending out 4 email campaigns that helped establish Specsavers as the employer of choice.
We now work with Specsavers on a continuous basis to ensure their talent pipeline is ever growing.