Wednesday, 16th February 2017 marked Candidate.ID’s inaugural webinar, and one that has set a high precedent for the webinars that follow! We were delighted to share the airwaves with ‘Google’ Dave Hazelhurst of Ph.Creative, who joined CEO and Co-Founder of Candidate.ID, Adam Gordon, to present ‘Thinking like a marketer: how to create an exceptional candidate experience.”
Dave helmed an excellent session that provided practical advice and insights into employer brand, as well as best practice surrounding improving talent attraction and candidate experience. Dave broke down each of the steps a candidate takes when engaging with a brand, focusing on the Zero Moment of Truth (ZMOT) as a pivotal point in the process.
Adam developed Dave’s presentation in his discussion on how a strong talent brand is key to building strong, sustainable talent pipelines. His session focused in on best practice for professional online communities, and in particular how hiring teams can use talent brand to successfully reduce time to hire and cost per hire through hiring manager profiles
We are grateful to Dave for sharing his expertise with the listeners that joined us, and for sharing our passion for nurturing candidates, and giving them an experience that has a positive and lasting impact on employer brand.
If you would like to learn about creating an exceptional candidate experience, catch Dave and Adam in a recording of the webinar below, or click here to view on YouTube
If you’d like to learn more about Candidate.ID, you can access our resources here.