Managing a high volume of inbound candidate leads in the right way is key to the success of any recruitment marketing activity.
TNG is a leading Swedish recruitment business based in Stockholm. Using Candidate.ID, they move candidates who have engaged with marketing campaigns into one of 155 segments based on job disciple, job title and location. This means that the exact recruiter who can speak to the candidate is notified and that the candidate can receive highly-tailored follow-up communication based on their exact career goals, avoiding generic job-related content.
If you would like to learn more about how Candidate.ID can help with your recruitment marketing activity, book a demo.