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The Digital Trends Affecting Candidate Engagement

08.07.21 | Candidate Engagement

The internet has altered every facet of modern life, changing the way we communicate and organise our daily existence. It’s also revolutionised talent acquisition for companies and, alongside the introduction of much new technology, it’s triggered three new trends for company hiring teams in their search for candidates.

Bad online experiences discourage applications

Now that the internet has been around for so long, most people know a poor website when they see one. Clumsy, counter-intuitive interfaces mark a company as outdated. Today’s candidates don’t have the patience for poor navigation, irrelevant content or difficult-to-fill forms. In a survey by The Talent Board, it emerged that 27% of applicants who had had a bad online experience would discourage others from applying too.

Having a well-configured and candidate friendly website is therefore crucial. Every aspect of the design and content should be considered from the viewpoint of a visitor, recognising what might discourage any interested party from pursuing an opportunity. Using Talent Pooling and Talent Pipelining software is also useful, allowing hiring teams to create user-friendly landing pages and simple forms that are integrated into their email marketing efforts.

Social media an increasingly major player

More than half of companies don’t have a social media recruitment strategy, despite having channels under their name. They’re missing out on a lot, since every person online is likely to have a further network of connections. Someone in those extensive networks could be your next great hire.

Social media-savvy companies have a well-thought out strategy for maximising the gains from this activity. Posting regular content through Talent Pooling software to interacting with comments and questions, creates the the opportunity to develop early relationships with prospective candidates, whilst also enhancing your employer brand and online reputation.

Everyone is going mobile

People now expect to access information 24×7, wherever they are or wherever they are going. Generally, the retail, travel and media industries have adapted to this, but many businesses are still behind when it comes to making their recruitment mobile-friendly, with 54% of company websites poorly optimised for mobile.

It’s time for recruitment teams to fully embrace the mobile world, from creating optimised landing pages to ensuring their company site is responsive. Many candidates will browse their devices during idle occasions in the day and if your site is not mobile-friendly then the opportunity to engage has gone. However, if it is, today’s candidates are far more open to discovering information about opportunities if it’s instantly accessible at a time of their choosing.

These trends have been in play for some time. What is concerning is that many businesses still don’t take the necessary measures to address their recruitment challenges, as evidenced by the many pieces of research showing how few have, for example, worked on their employer brand, their mobile site, their SEO and their content marketing strategy.  It’s time to change!

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