Most companies have got job alerts.
Normally it is a turnkey option inside whatever piece of recruitment technology they bought to manage applicants.
Some companies receive a huge number of registrations. Some companies receive very few registrations. There is some value in these job alerts to you the recruiter and to your company – but it only generates a reason if a person applies for a vacancy.
But is there any value in this facility for the person who registers to receive job alerts?
Take a moment to think about the behaviours of each persona involved.
The first thing you will realise is that they are likely to be an active job seeker. After or before signing up for job alerts, the person will have probably applied for any vacancies you have at the moment, therefore becoming an applicant. But if there is a lack of matching jobs available, what does that person now do? They will move away from your site onto another – a competitor, a job board, or back to Google – and try to find a matching job. And – to you and your company – remain an active job seeker.
Whether the person has become an applicant or remained an active job seeker is clear the job alert process is a wasted opportunity to engage with a person in a way that avoids a transaction and focuses on building a relationship. The job alert registration captures valuable information about each person and it would be a shame to waste it.
You should use this opportunity to tell:
- the applicant more about the company, the team they have applied to, the employees that they could be working with, and the job that they could be doing
- the active job seeker about the company, the product, and services offered, stories about current employees and the insight into the jobs that might come up in the future that match their profile
Avoid relying on the out-of-the-box, boring and transactional emails. Think about how you build up relationships with people who are trying to get your attention.
The Candidate.ID Talent Lead Generation platform can automate this process for you and tell you – every day – which applicants and active job seekers are reading your emails, text messages, and website content, allowing you to follow-up at the time right for the person and for you. Book a demo now to get learn more.