// -------- Google Tag Manager (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? ' & l = ' + l : ''; j.async = true; j.src = 'https: //www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-5VS3835');
Candidate.ID, Marketing Automation by iCIMS. Learn more about HR Tech's Product of the Year! Save your seat

Webinar – Talent Nurturing: A Case Study from Capita

07.07.21 | Candidate Nurture

We recently had the pleasure of welcoming Richard Hutchinson, Talent Acquisition Director at Capita onto a webinar with Candidate.ID co-founder Scot McRae. Scot and Richard spent just under 30 minutes discussing talent nurturing and how Candidate.ID has helped Capita in their recruitment process by reducing hard to fill vacancies using pipeline automation.

Richard explains how Candidate.ID aided one of their RPO clients to maximise their recruitment drive and automate their talent pipeline for the recruitment of social workers. Using Candidate.ID to send unique content to candidates in the campaign allowed Richard to see how engaged each candidate was and who was most likely to be open to a conversation. Having Candidate.ID distribute the content and track engagement ensured that when the time came, Richard and his team were talking to the right people at the right time.

In this case study, Richard and Scot look at the data, which may be interesting to measure up against similar roles in your organisation. Throughout the duration of the campaign, Capita reduced hard to fill vacancies by 75%, experienced candidate engagement of 83.5% and made 6 hires during a 6-week period. Watch as Richard explains the importance of not only building pipelines that add value but nurturing each candidate with unique content and working with Candidate.ID to find out exactly who is hire ready and when.


Let’s Get Started

Candidate.ID Book a Demo