Today’s market is saturated with recruitment technology so picking the correct solution for your business may feel like a daunting task. In this blog, we will look at the common applications for marketing automation.
Glasgow-based recruitment technology start-up, Candidate.ID, has just announced their integration with SAP SuccessFactors this week
Competition for talent is greater than ever. Many people may be applying to multiple roles and you have to make them attracted to your organisation and build relationships with them.
Marketing automation is feature-rich software that drives faster and better hiring by helping employers automate all the repetitive manual tasks and workflows for engaging candidates. At the same time as matching skills, plus tracking and scoring candidate interactions to serve up daily hot leads directly to recruiter inboxes.
In-demand talent are specialised, professional, and career orientated. Every company wants to hire them, but they aren’t on CV databases, they aren’t looking at job adverts, they’re ghosting LinkedIn, they don’t see job postings and they frequently ghost employers, abandoning conversations or applications midway through.
By changing their model, The Open University strive to improve brand perception and engagement amongst in-demand talent, and diverse talent. It will also allow them to reduce empty chair time and therefore costs to the business.
Freedom Mortgage is using Candidate.ID, the marketing automation technology to create dynamic talent pipelines in order to attract in-demand talent in their industry.
Specsavers using Candidate.ID’s marketing automation software to create dynamic talent pipelines and nurture campaigns which will in turn improve recruitment operational effectiveness and cost effectiveness, as well as the recruiters skillset.
Mott MacDonald have been using Candidate.ID since 2020 to manage their pipelines, improve their key business metrics and to build upon the previous year’s successes after a restructuring of the team. This change in focus has enabled them to reduce agency spend considerably, time-to-acceptance by 50% and increased direct sourcing 10-fold.