First off, what is candidate engagement? Although there’s no official definition, candidate engagement generally refers to how responsive candidates are. In a nutshell, it is the process and measurement of continually communicating with your talent pool via email, SMS, or face-to-face.
Getting the top talent isn’t easy: there’s a lot of competition for the best candidates. Lose one and that’s it – they’ve gone. It’s far better to strive to keep them interested, engaged and warm, ready for the moment when your job and their interest in your company peak. These four steps will help you do just that.