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Specsavers Boost Their Candidate Engagement

13.07.21 | News

One of our customers, Specsavers, has seen high levels of engagement using the Candidate.ID platform. Casper Massink, Employer Brand Manager for Northern Europe at Specsavers told us:

“We’re really happy with the high level of engagement we’ve been able to achieve with our content. With a special thanks to you (Billy) and the rest of the team at Candidate.ID, you’ve really supported us massively.”

The team at Specsavers has also been following steps that Candidate.ID has been advocating:

1. Make sure you have the relevant content to share. Casper said: “Firstly it was very much about re-arranging the content we already have available, because we know not everybody has already seen everything. We also increased the content, so we also shared things that were previously only for internal staff, and where possible we added the link to COVID-19, like the CET article on infection prevention.”

2. Add a secondary distribution channel. Casper told us, “We’ve added a secondary distribution channel through our own Facebook Group which now has 1.2k followers. This made it easier for us to continue to stay in contact with our audience – we even had two very successful Facebook live sessions.”

3. Increase the number of emails sent. “We increased the numbers of emails we’ve sent out, and actually saw an increase in reading rate”, said Casper.

4. Talent communities. This is a great way to stay in touch with candidates, especially during these uncertain times. Casper told us, “Especially in these times our recruitment teams want to stay in touch with their talent pools, being able to talk about more than just vacancies gives our team a definite advantage. Where competition can only talk about careers, our recruiters can still keep the contact warm and recommend the new online learning content we’ve shared. And this also makes us ready for when we can start talking about vacancies again!”

If you’d like to learn more about the ways Candidate.ID can support you with candidate engagement, book a demo.

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